"SCTE - Middleman - Trock Media Solutions"
Our next meeting will be at the regular time 6:30 PM.
The presentation will address the SCTE 104 and 35 messaging standards, how they are related to each other, and the monetization and legal benefits of implementing them, including dynamic ad insertion and streaming rights protection. We will also discuss what is needed for useful SCTE 104/35 messaging, such as information about the content that is currently playing and upcoming events, as well as the precise timing information necessary to correctly target the correct frame of video. We will then look at some common methods of implementing SCTE 104 and 35 messaging and their associated benefits and drawbacks.
Finally, I will introduce the AdIT SCTE 104/35 message generation platform and show its approach to generating the right message with content-aligned timing information without disrupting established broadcast workflows.
Steve Caster works for Middleman Software. Prior to Middleman Software, he co-founded and operated a regional Internet Service Provider in California and gained experience in networking and data center design and operations. James Heliker and Steve co-founded Middleman Software with a focus on automating digital media workflows. Since 2019 we have focused primarily on solving broadcast industry problems surrounding ad insertion and SCTE 104/35.
All are welcome to attend.
STREAM DETAILS TO FOLLOW BELOW.
Topic: SBE 53 Meeting
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Meeting ID: 640 989 9816
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Seminar Workshop - March, 2018
Seminar Workshop - October, 2014
SBE Chapter 53 wants to thank everyone who attended the 'IT Seminar and CBNE Workshop' in October, 2014. We especially want to thank American Tower, Broadcasters General Store, Nemal, and Clear Channel for their generous support of the seminar and SBE Chapter 53. We also want to thank you, our attendees and members for making this a great seminar. The seminar does count toward your continuing education credits. If you attended the seminar, please be sure to make a note of your attendance for credit.
Please let us know your thoughts on the seminar.